Normal Phenomena of Life are exploring a radical new frontier, it just happens to be with the world that has always been right in front of us. They are the first of their kind, a biodesign brand that is pioneering the use of biology in consumer products. By choosing soft cells over hard steel, their offering is exceedingly progressive, but at the same time signifies a return to forgotten truths - a reverence for nature as the original technology. Their offering is not bound by any one category or product, but everything they create is evidence that we can live more harmoniously with the world around us. It all starts with a simple, but profound truth: everything exists within the biosphere, we should start acting like it.
